Collect是一场国际艺术展览，将在2017年2-6月份举办，地点是英国伦敦Saatchi美术馆。主办方为Crafts Council。届时，参展者将有机会看到并购买博物馆品质级别的艺术品，这些艺术品是超过30个世界顶级美术馆展出的，由当代艺术家及手工艺人设计制作的陶瓷制品，玻璃制品，珠宝，木器，金属，布艺等等。

Collect is an international art fair that will take place between the 2–6 of February 2017 at London’s Saatchi，Gallery. Presented by the Crafts Council, Collect will give visitors the chance to see and buy museum-quality and contemporary ceramics, glass, jewellery, wood, metal and textiles created by established and emerging artists and makers represented by over thirty of the world’s best galleries.

Spin品牌设计公司为Collect执行品牌形象设计工作，包括手绘人物形象，一丝不苟地对单字体的使用打造的视觉趣味，黑白配色，印刷传播，另外正如我们在这里所记录的一样，艺术方向，动画，广告，标识，环境标志等等。

Collect’s brand identity, designed by Spin, draws character, play and visual interest from an economical use of a single and fairly austere font, and a black and white colour palette, and went on to include print communication, as documented here, art direction, animation, advertising, signage and environmental graphics.

Spin品牌设计公司为Collect的设计总体上非常克制，但同时非常清晰地表达了其现代性和对其名字“Collect”的体现。Logo设计上面的两个I的效果非常棒，斜体的形式把它们和其两旁的字母区分开来了。用简单的视觉连续地传达出主题。

Spin’s work for Collect appears as a restrained but distinctive expression of modernity and a play on the name Collect. The logotype’s double l does a good job expressing, in their italicised form and differentiating the pairing from the characters either side, the theme of collections with a simple visual gesture.

后面的重复对这个主题有了更进一步的表达，印刷制品也成为了非常吸眼的视觉元素。很容易想象出通过其它几种不同的形式来表达，无论是静止的还是运动的，还会有一种上世纪五六十年代的非小说类书籍封面的现代主义美学的感觉。

Repetition furthers this idea, also becoming an eye-catching visual element across print. It is easy to imagine this being expanded in a number of different ways, static and in motion, and evokes a little of the modernist aesthetic of non-fiction book covers from the 50s and 60s.

在这个设计作品其有限的色彩方案，字体和图片的创作中体现了节制。与那些颜色与材质的花哨和华丽形成对比，同时与展览潜在目的保持一致。可以从Spin on BP&O了解更多。

There is a visual economy to the work, in its limited colour palette and number of fonts, and the creation of image from type. This offers something in the way of contrast to what is likely to be a diverse and ornate show of colour and texture, yet also sharing something in common with the underlying and unifying intentions of the show. More from Spin on BP&O.

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