The clearing 品牌设计公司为米其林两星级厨师Tom Kerridge的连锁店打造全新的品牌战略，品牌视觉形象和广告语。

起步于Gloucester一家酒店的厨房，Tom如今已经成为英国最知名的电视厨师之一了。他邀请The Clearing来帮他创建一个既能反映他本人特质又能体现他的烹调特征的品牌。

品牌设计公司的人如是说，最终的结果是建立在一个简单承诺上的品牌，这个承诺正反映出Tom烹调的本质-通过把所有事物带到另外一个水平上来创造从普通到卓越的变化。

餐饮品牌设计公司设计的每件东西都能反映出Tom他本人的真实个人品质，这是至关重要的。使他与众不同的正是他的品质。这也就是人们为什么喜欢他的原因。Richard Buchanan，The Clearing的创始人兼总经理说道。

当设计公司第一次见面时Tom告诉过设计师一件事，他想要他的产品带给人的感觉是被Tom验证的-坚固，可靠，绝对的英式类型。品牌的标志正反映出这一点-它是带有Tom个人印记的品质。Andy Howell,The Clearing的创意总监兼创始人说道。

品牌今天在Newcastle Fenwick 的厨房用品里正式上市了。他们的产品包括道具，盘子，陶瓷制品，搪瓷制品，羊毛制品和织物等。

英文原文：

The Clearing has created the new brand strategy, visual and verbal identity for two Michelin-starred Tom Kerridge’s retail range.

Having started out in a Gloucester hotel kitchen, Tom has gone on to become one of the UK’s most recognisable TV chefs. He asked The Clearing to help build a brand that would encapsulate both his character and style of cooking.

“The result was a brand built around a simple promise that reflected the very nature of Tom’s cooking – turning the ordinary into the extraordinary by taking everything to ‘Another Level’,” says the agency.

“It was critical that anything we created reflected his true character – it’s what makes him different and it’s the reason why people love him,” explains Richard Buchanan, MD and founder of The Clearing.

“One of the things Tom said to us when we first met was that he wanted his products to be ‘Tom-proof’ – solid, reliable and unmistakably British. The brand mark we created reflected this – it’s Tom’s personal stamp of quality,” adds Andy Howell, creative director and founder of The Clearing.

The brand officially launched today on kitchenware products in Fenwick Newcastle, and is featured on knives, pans, ceramics, enamel, wood and textiles.

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