9
2016/11
AstraZeneca大型跨国公司企业内部沟通手册策划设计-上海画册设计公司
|其他 |画册设计

Good employee communications lie at the heart of every successful organisation. This is something AstraZeneca understand, and have worked closely with Parker Design Consultants on for many years to ensure its employee communications are engaging and informative.

好的内部通讯是每个成功组织中的核心。AstraZeneca深知这一点,他们为此和Parker画册设计公司共同合作了很多年来保证员工有效积极的沟通。

 

Large multinational organisations such as AstraZeneca are constantly evolving and transforming. When the Information Services (IS) function underwent a period of transformation, Parker Design were employed to design a comprehensive suite of employee communications brochures, setting out the new strategy.

像AstraZeneca这样的大型跨国公司经常会涉及发展和转型。当信息服务功能经历一段时间的转型,需要画册设计公司设计一套完善的沟通手册来应对新的战略。

 

As part of a wider employee communications campaign, we designed these employee brochures to a handy A5 size, making them easy to handle and not take up too much desk space. Working closely within the AstraZeneca brand guidelines, we designed the covers to be bold, friendly and professional utilising a combination of photography, clean typography and block colour. The page layouts were easy to follow, using an uncluttered two column grid and the text broken up with graphics and photography.

作为一场更广泛的员工通讯整改的一部分,画册设计公司设计了A5大小的员工手册。这样就很容易拿起来,也不会占用太多办公桌位置。为了和AstraZeneca 品牌指南保持呼应,我们把封面的字体设计得很大,界面也很友好。同时也将图片,干净的排版和大块的颜色专业地结合起来。页面的布局也非常容易阅读。使用了两排整洁的柱型网格,文本用图表和图片以间隔。

 

The employee communications were printed onto a crisp white silk stock to ensure maximum clarity and strength of colour. To assist with global dissemination of the message we also created electronic versions of all the employee communications which could be emailed, or hosted on AstraZeneca’s intranet.

为了确保印刷的最大清晰度和颜色的附着度,员工通讯册被印在白色的丝绸印刷物上。考虑到信息的全球传播,我们也创建了可以邮件发出或者发布在客户内联网站上的电子版本。

 

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